OKC Digital Marketing Agency
If you own a business that is not visible online you are missing out on opportunities beyond your wildest imagination. The number of people online every day far exceeds that of any storefront traffic you may be getting. Never before in the history of marketing have you been able to create such targeted campaigns at such an affordable price. If you are not savvy to the ways of the internet you may want to consider hiring a digital marketing agency to handle those responsibilities for you. There are so many platforms and strategies that can be leveraged to make money online that it’s impossible for business owners to truly take these projects on themselves and be effective while running their own businesses. So what is digital marketing and how can it help your business? Well, there are so many things to consider when talking about digital marketing that I’m only going to scratch the surface of the article to give you an idea of what is possible. Everything I mention here revolves around the internet, so be prepared to learn some solid information that can help your business leap past the competition. If you read this and decide at the end that you would rather hire a digital marketing agency, then please feel free to head on over to our website at https://beyondtheory.us/ and contact our digital marketing agency here in Oklahoma using the contact information provided on the website.
Why is a website important for your business? It gives you an online storefront for people to visit that may be shopping for your products or services. A website is far better than having a Yelp profile, BBB profile, or your business listed in a Yellow Page directory. With a website, you own and control the content on it, and it becomes a digital asset that will be valuable to your business for generating leads and at the point of sale when you are ready to sell your business. Being able to promote your products, capture emails, and engage your audience on a property you own is definitely the way to go.
I’m sure you have heard of the popular social media platforms like Facebook and Linkedin that most consumers and businesses are on, but there are plenty more beyond the scope of those few platforms where people are looking for products and services. If you own a business in 2018 and don’t have a presence on social media you are missing out big time! The exposure alone makes it worth the time to create and post content to your business profile. If you don’t know how to do that, you can visit our website and learn more about our social media management services that we offer here at our digital marketing agency in Oklahoma https://beyondtheory.us/services/#social.
Did you know that video is the most consumed form of media on the internet? Did you know that Youtube is the second largest search engine in the world behind Google? Did you know Google owns them both? Yeah, so why aren’t you marketing with video? Setting up a channel on Vimeo or Youtube is free and creating content is as simple as pulling out your cell phone and recording a process or tutorial. You can record anything that you want and post it on your channel for the world to discover. These videos can then be shared on your social media profiles and allow you to broadcast that content to the audiences you build on those platforms. What you have here is greatest opportunity to promote and gain exposure any era of business has ever witnessed. No longer do you need massive prime-time budgets, the internet has given us all a place to compete for business using video content. Visit our digital marketing agency here https://beyondtheory.us/services/#social to learn more about our video production services and how they can help your business.
Search Engine Optimization
Have you ever heard of SEO? Well, now you have. Search Engine Optimization is the process of optimizing your digital assets so that they appear in the search engines. If you search Google for “best hamburger in Oklahoma” you will find some local businesses that are optimized for search. They are on page 1 of Google for you to find because they have been optimized to do so. The burger joints on page 2 and 3 were not optimized and therefore are not benefiting from that referral traffic. To learn more about SEO you can visit this local website in Oklahoma that offers SEO services https://moderninfluence.com/.
Those paid ads in Google that show when you search for something, those ad banners that display across your videos when you try to watch them, those ads that show up in your Facebook feed, those are all examples of paid ads. Paid advertisements are a great way for you to get immediate traffic to your website or landing page in an affordable manner. We run Google Pay per Click campaigns for businesses and help them find target keywords and manage daily spend. Visit our website to learn more about our paid advertising services.